A design agency
for major shifts.
A shift that changes how a business connects with its customers and competes in its market.
The world moves fast. Markets shift, products evolve, and the businesses that keep up are the ones with the right partners at their side. We work with founders and leaders, from strategy to brand to digital product.
We lift the hood and look at where it hurts.
- 01
We get inside your business
We sit with it, ask the questions that actually matter, and listen first. You’ve lived in your market longer than we have, and that knowledge is the real starting material.
- 02
We go looking
At directions in your own market you haven’t had the time or distance to explore, at the friction points and openings we spot watching your competitors move.
- 03
We bring it back to your vision
Not to replace it, to sharpen it, until it points somewhere you can actually build toward.
- 04
We design & produce
Sometimes that’s the brand. Sometimes it’s the product behind it, the experience around it, or the campaign that carries it to market. We deliver it ourselves, from strategy to design and development.
A major shift is
never outsourced.
We bring strategy, design and momentum. You bring the business, the ambition and the decisions. The strongest work happens when both sides stay close to the problem.
Built together
No competitive pitch, no brief thrown over the wall. We build the brief with you, then the brand.
Fast, never rushed
You have no time to lose, neither do we. We move quickly without compromising on quality.
Big shifts, no egos
We take the work seriously, not ourselves. Expect straight answers and people who are genuinely good to work with.
Whatever the shift needs.
Four places we usually start.
We pick what your shift needs and leave the rest out.
Strategy & positioning
Finding the point of view that makes a business clearer, more compelling and ready to grow.
Brand identity
Turning that point of view into a system people can recognize and use.
Digital products & websites
Building the interfaces, websites and tools that make the shift visible and usable.
Campaigns & content
Creating the moments, messages and formats that help the shift travel.
Pierre-Alexis Génard
Co-founder, Creative direction
Makes sure nothing ships ugly.
Thibault Darneau
Co-founder, Design
Builds the thing that makes the vision real.
Bertrand Bénichou
Co-founder, Strategy
Sees the shift before the market does.