Ivory Tower is a video game studio within the Ubisoft group. In 2023 we rebuilt its visual identity to give it an image as strong as its gameplay innovation and the reputation of its open-world racing games.

Founded in Lyon in 2007 by former members of the Test Drive Unlimited team and known for The Crew franchise, the studio joined Ubisoft in 2015. Where most studios disappear behind the games they make, Ivory Tower wanted a strong world of its own inside Ubisoft. We took a key element of its logo, the cross, and turned it into a playground for graphic patterns drawn from its creative universe: field of view, speed, stopwatch, performance. A deeper colour palette stays consistent with Ubisoft’s guidelines, and an animated logo now signs every digital appearance.