Softcom is a Swiss technology company based in Fribourg. For decades it has built the software behind public services, energy and transport, without the brand to show for it.

Established and trusted, but discreet, Softcom needed an image that matched the scale of what it builds. We started with its brand platform, then designed a new identity: a monogram, a crosshair grid borrowed from technical drawing, generous rounded shapes and a warm orange. It now runs through the website, presentations and social media, so the company finally looks like the partner its clients already know.