Whether it is for a good cause, a birthday or a farewell gift, there is always a good reason to give and come together with Leetchi. A national campaign across TV, outdoor and digital out-of-home.

After celebrating Leetchi’s 15 years in 2024 through the stories of those who received generosity, we imagined a new campaign that changes perspective: this time, it puts the people who create money pots at its centre. With the launch of Leetchi.org, Leetchi widens its solidarity playground by letting people raise money for charities. The print campaign, rolled out across DOOH and connected TV, shines a light on these initiators of generosity, the ones whose gestures bring others together. Whether it is for a cause, a gift or a simple moment of sharing, there are a thousand reasons to give, a thousand reasons to come together.