With its 24-hectare production site, GPA is a European leader in used parts and automotive recycling, committed to the circular and solidarity economy and a certified “Société à Mission”. A family-owned company from the Drôme region, GPA wanted to strengthen its brand ahead of its national and international expansion.

The project started with the right questions in light of this strategy, then led to a new story to tell and a brand identity that lives up to it.

CreditsBertrand Bénichou Theisen, Raphaëlle Limoges
Made at Clint Agency